Category Archive: Creativity


New brand identity for the London barristers Field Court Chambers.

Neon has created the new brand identity for London barristers Field Court Chambers – which all came about through a little bit of local observation…. Field Court Chambers is part of the Honourable Society of Gray’s Inn, one of the four Inns of Court (professional associations for barristers and judges). We were brought into Field […]


Continue reading...

Argonon in the news…

Great to see our / Neon’s rebrand of Argonon Group being rolled out, shown here in good ol’ US of A… A fav project of ours, working with a real champion of creativity Argonon‘s CEO James Burstall If you would like to see more of how Argonon’s brand showcases its creative output and solves how to communicate such […]


Continue reading...

08 – Making a connection… advertising and campaigns by Neon

Our 15th year of doing what we love has been, among other things, a time for positive reflection. And, looking back over what Neon has achieved, we’re quietly proud of the branding projects that have helped our clients grow their businesses, and sharpen their competitive edge. But we’re equally happy with our many and varied […]


Continue reading...

Neon rebrands Argonon.

We recently had some great feedback on a pitch for our work for the production company Argonon (which helped us win the pitch) but it reminded us that we had not popped this rebrand of Argonon on to our journal, so here it is… As an award winning independent international media group encompassing nine production […]


Continue reading...

Blast from the past / amazing discovering while geeking out…

We live in a wonderful creative community and when you come across someone you worked with years ago doing something different and amazing it is a real joy. And that was the case when I was indulging my passion of gaming over the years, on buying yet another book from Bitmap books who produce stunning […]


Continue reading...

Some old news, but the good news was the humbling comparison…

A bit of Friday feeling! A friend just sent in this old article from around the time Ray Gregory friend of Neon and graphic design tutor / god retired from Norwich Art School. I had obviously missed this at the time and was a lovely note and send off by Gareth Roberts – and to […]


Continue reading...

We forgot to mention… that we won an award for our work for Moody’s ESG!

Hey, a big congrats to Moody’s ESG Solutions’s team for winning the Most Effective Campaign for a Green Product at the Financial Services Forum, Awards for Marketing Effectiveness 2022 with it’s Comprehensive Coverage campaign created by Neon. You can see our ‘Comprehensive’ campaign the work here. This followed on from the strategic positioning job that […]


Continue reading...

Simple but hilariously effective creative use of a little bit of cardboard…

A bit of fun / I love simple ideas… Hmmm, history seems to repeat itself for me in regard to being a boxed toy… Love this simple but hilariously effective creative use of a little bit of cardboard, promo-ing the new Barbie film. …I also loved being immortalised as another action figure as part of […]


Continue reading...

A great read by James Burstall our client at Argonon.

I’ve been meaning to drop a post about this book for a little while, ‘The Flexible Method’ a quick and very useful read by James Burstall CEO of the Argonon group (a multi award-winning independent global production group – click here to see our rebranding work for Argonon). It is refreshingly candid, super insightful and with […]


Continue reading...

07 – Brands that really speak to you…

Branding is all about communication – and linking brand ID to copy can smartly solve all manner of brand and communication issues as well as super charge brand awareness. For example, Corner & Barrow were struggling to communicate their experience and knowledge – and had a brand ID that was dusty in feel and impractical […]


Continue reading...

06 – When not being clear is clearly the answer…

Thought we’d throw in a little “Throw back Thursday” project that we used this week as part of a pitch… ‘Clarity Matters’ typographic conundrums… Communicating clarity by… er, confusing people. Well, not exactly confusing them – let’s say, giving them something to enjoy puzzling over. That was the idea behind this little series of typographical […]


Continue reading...

05 – Beautiful brand marks big and small…

Branding has so many constituent parts… We love the cerebral challenge of brand strategy, positioning, experience, tone of voice etc. But we also love the challenge of creating the humble brand mark, which can communicate so much… We’ve all read and loved ‘No Logo’, equally we’ve also read ‘Yes Logo’ which champions brand icons. Over […]


Continue reading...

04 – When the problem is about many things, lots can be the solution…

04 – When the problem is about lots of things, lots of things can be the solution… Many aspects of branding, marketing and campaign work is all about distilling down and finding that single aspect or story to focus on – and then having an idea to bring it to life. However, sometimes when the […]


Continue reading...

03 – Big ideas and messages in as few words as possible…

03 –  Big ideas and messages in as few words as possible. How to capture, distil and then bring to life a brand idea, positioning, strapline, campaign or advertising message is ever the challenge – but one we’ve come to thoroughly enjoy. Capturing a big idea or message in as few words as possible, delivers […]


Continue reading...

02 – Collaborate to elevate a project…

02 – Collaborate to elevate a project We feel collaboration is an essential ingredient to elevating work and an enjoyable project experience – both with our clients and when working others to bring our ideas to life. Over the past 15 years we’ve collaborated with all manner of people on all manner of projects, from […]


Continue reading...

01 – When details matter, geek out on them…

There’s a lot of healthy discussion about Burberry’s new brand ID, moving away from a trend it helped start of flat minimal sans-serif sanitised word marks. Don’t get me wrong I’m all for the new – and using the odd bit of sans serif. However, I do still enjoy the challenge of doing something based […]


Continue reading...

15 years of doing what we love…

Neon: 15 years of doing what we love… A good friend recently pointed out that it’s been 15 years since I went solo with Neon, having jumped ship from being a big time Charley Creative Director of an international agency – so to keep at the pointy end of actual creative doing and to have […]


Continue reading...

Neon nominated for The Drum b2b Awards 2019 in Best Product Launch Campaign category.

It’s been an extremely busy past few months/2019 so far – and the variety of work as been pleasingly wide, from branding and brand campaigns for behemoths to designing album covers and shooting music videos for an amazing internationally known musician (but we can’t talk about that one yet!) and more things in between. Anyway […]


Continue reading...