Neon rebrands Argonon.
We recently had some great feedback on a pitch for our work for the production company Argonon (which helped us win the pitch) but it reminded us that we had not popped this rebrand of Argonon on to our journal, so here it is…
As an award winning independent international media group encompassing nine production companies, Argonon is the driving force behind an astonishingly diverse range of world-class multi-platform content across literally every genre, from factual and current affairs to drama, comedy, arts, branded content, reality and children’s programming.
Working with Argonon’s CEO James Burstall and Global Communications Director Rich Turner, the brief was to create a new over-arching identity for the group to set it apart as a forward thinking leader in the space, it also presented a challenge: how to communicate such a multi-faceted offering with compelling coherence?
Our solution was a positioning line that captured the imagination and became an internal guiding force – with a striking brand identity that creatively enabled a timeless flexibility whatever the content subject matter…
You can find the full case study for the Argonon rebrand here…
We hope you enjoy!
If you’d like to know more about any Neon branding and advertising projects, or if you have a project/pitch/roster review you’d like to discuss with us, we’d be absolutely delighted to hear from you.
Please call Dana Robertson on the number below, drop him an email or connect via LinkedIn.
+44 (0)20 3289 1733